Top 7 Musings After AdobeMAX

I attended AdobeMAX — the Creativity Conference and it did not disappoint. The gathering in Las Vegas attracted over 12,000 people and was organized by Adobe, the software giant known for Photoshop, Illustrator and InDesign programs — the tools I use every day. I love this conference. It is a healthy mix of practical sessions, inspiration…

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The Joyful Experience of San Francisco’s Color Factory

When was the last time you indulged in an hour of joyous curiosity and unadulterated play? That was my experience at The Color Factory in San Francisco and I wanted to share some of the fun with you. When I posted to Instagram and Facebook, one of my friends commented, “I don’t know what that…

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Affectionate dogs and the power of tone

Caution: Dog can’t hold its licker. This sign has been mounted outside my home for years and just recently, I realized how perfect it is. “Dogs can’t hold their licker” pretty much says everything about my home, life, and family in one short statement. Visitors to my home will know immediately that they will be…

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The Pros and Cons of Cheap Logo Services told by a Marketing Master

Experience with 99 designs? This question was recently posed via email to a group of talented and experienced professional women. Before I could weigh in, Deb Doyle of Stage 2 Marketing replied. She nailed it, and I want to share her wisdom here. Original Question: As I head into a much needed website re-do, I need…

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Life by Design: Business and Motherhood—My Biz Mama Interview

Wendy coaching her son's baseball team

A few months ago, my interview was featured by Biz Mama. I am sharing it below for several reasons: I was thrilled to be able to share my story with other mom/business owners I believe my business is thriving because I am a mother. The flexibility to say “yes” to both exciting work and volunteering with my…

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Are you Thoughtfully Ruthless? Top 12 Take-aways from Val Wright

Man, I love a good book, don’t you? I’m not talking about an easy, beach book though. I mean a really motivates you, challenges you, keeps you up at night thinking about kind of book. I recently had the pleasure of hearing Val Wright, a recognized global leadership and innovation expert, speak about her new book,…

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Why Now? The New Solace Brand Identity Interview

Solace Updates their Logo and Brand

Solace is an established and rapidly growing data movement company in Silicon Valley. Recently, they announced their new name and logo — evolving not only their brand, but also their products. I had the pleasure of discussing the new brand with Greg Barr, the Director of Marketing Strategy at Solace. Here’s what he shared:  …

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Designing AND Drawing: Can Your Designer Do Both?

Have you ever met a person who is an amazing cook? Someone who could turn an ordinary meal into a succulent dining experience in her own home? As you’re finishing the first course, you are already salivating over what kind of delectable dessert she has come up with to finish off the meal. Then she…

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Wine & Design — The Perfect Pairing

I don’t know about you, but when overwhelmed by choices, I purchase a wine by its label. So when the owner and winemaker of Flying Suitcase Wines handed me his business card, I knew which wine I would be purchasing next. Why? Because the design of his business card is stunning. And, in my experience, people…

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Behind the Scenes :: the Icon Design & Development Process

When we redesigned the website earlier this year, one of the main goals was to show how Wendy Wood Design was a bit different that everybody else — both with the visuals and our messaging. Since a significant portion of our initial design development is drawing and sketching, showing this part of our skill set made sense. Knowing all of this, the…

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