The Pros and Cons of Cheap Logo Services told by a Marketing Master

Experience with 99 designs? This question was recently posed via email to a group of talented and experienced professional women. Before I could weigh in, Deb Doyle of Stage 2 Marketing replied. She nailed it, and I want to share her wisdom here. Original Question: As I head into a much needed website re-do, I need…

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Life by Design: Business and Motherhood—My Biz Mama Interview

Wendy coaching her son's baseball team

A few months ago, my interview was featured by Biz Mama. I am sharing it below for several reasons: I was thrilled to be able to share my story with other mom/business owners I believe my business is thriving because I am a mother. The flexibility to say “yes” to both exciting work and volunteering with my…

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Are you Thoughtfully Ruthless? Top 12 Take-aways from Val Wright

Man, I love a good book, don’t you? I’m not talking about an easy, beach book though. I mean a really motivates you, challenges you, keeps you up at night thinking about kind of book. I recently had the pleasure of hearing Val Wright, a recognized global leadership and innovation expert, speak about her new book,…

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Why Now? The New Solace Brand Identity Interview

Solace Updates their Logo and Brand

Solace is an established and rapidly growing data movement company in Silicon Valley. Recently, they announced their new name and logo — evolving not only their brand, but also their products. I had the pleasure of discussing the new brand with Greg Barr, the Director of Marketing Strategy at Solace. Here’s what he shared:  …

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Designing AND Drawing: Can Your Designer Do Both?

Have you ever met a person who is an amazing cook? Someone who could turn an ordinary meal into a succulent dining experience in her own home? As you’re finishing the first course, you are already salivating over what kind of delectable dessert she has come up with to finish off the meal. Then she…

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Wine & Design — The Perfect Pairing

I don’t know about you, but when overwhelmed by choices, I purchase a wine by its label. So when the owner and winemaker of Flying Suitcase Wines handed me his business card, I knew which wine I would be purchasing next. Why? Because the design of his business card is stunning. And, in my experience, people…

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Behind the Scenes :: the Icon Design & Development Process

When we redesigned the website earlier this year, one of the main goals was to show how Wendy Wood Design was a bit different that everybody else — both with the visuals and our messaging. Since a significant portion of our initial design development is drawing and sketching, showing this part of our skill set made sense. Knowing all of this, the…

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5 Take-aways from Kohl’s Marketing Success

If you are not one of the 135 million people who have seen this video, give yourself a little gift and watch (or re-watch) it now. It is 4 minutes of pure happiness and offers up a huge dose of free marketing success for Khol’s by one overjoyed shopper. “Oh, I’m such a happy Chewbacca!” she cries out through…

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“When You’re Done Laughing, Can You Help?”

One of my long-time clients asked me this just last week. We are currently engaged in a larger project together, involving more complex graphic design solutions and the art direction of her website, but another hot item came up and she reached out. Here’s the gist of her email: I’m wondering if I could tack…

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The Biggest Mistake I Almost Made…

Finishing Touches on the Creative Brief Toolkit

As I was putting the finishing touches on my Creative Brief Toolkit, I had that sinking feeling that I was omitting an important item. And yet, at 26 pages, it was already feeling complete. So I dug through my original notes and there it was: Key Contacts — the missing piece. I understand that this may…

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