Designing AND Drawing: Can Your Designer Do Both?

Have you ever met a person who is an amazing cook? Someone who could turn an ordinary meal into a succulent dining experience in her own home? As you’re finishing the first course, you are already salivating over what kind of delectable dessert she has come up with to finish off the meal. Then she…

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Wine & Design — The Perfect Pairing

I don’t know about you, but when overwhelmed by choices, I purchase a wine by its label. So when the owner and winemaker of Flying Suitcase Wines handed me his business card, I knew which wine I would be purchasing next. Why? Because the design of his business card is stunning. And, in my experience, people…

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Behind the Scenes :: the Icon Design & Development Process

When we redesigned the website earlier this year, one of the main goals was to show how Wendy Wood Design was a bit different that everybody else — both with the visuals and our messaging. Since a significant portion of our initial design development is drawing and sketching, showing this part of our skill set made sense. Knowing all of this, the…

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5 Take-aways from Kohl’s Marketing Success

If you are not one of the 135 million people who have seen this video, give yourself a little gift and watch (or re-watch) it now. It is 4 minutes of pure happiness and offers up a huge dose of free marketing success for Khol’s by one overjoyed shopper. “Oh, I’m such a happy Chewbacca!” she cries out through…

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“When You’re Done Laughing, Can You Help?”

One of my long-time clients asked me this just last week. We are currently engaged in a larger project together, involving more complex graphic design solutions and the art direction of her website, but another hot item came up and she reached out. Here’s the gist of her email: I’m wondering if I could tack…

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The Biggest Mistake I Almost Made…

Finishing Touches on the Creative Brief Toolkit

As I was putting the finishing touches on my Creative Brief Toolkit, I had that sinking feeling that I was omitting an important item. And yet, at 26 pages, it was already feeling complete. So I dug through my original notes and there it was: Key Contacts — the missing piece. I understand that this may…

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Your Project’s Success Starts with One Thing — the Creative Brief

  Time and again my most successful projects have started out with one thing: the creative brief. It is tempting to jump into a project without crafting this vital document — the creative brief takes a bit of time and you are under countless deadlines — but it is a vital first step. The time spent…

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“What is Design Strategy, Anyway?”

“What is design strategy, anyways?” This was the question posed to me the other day.  “I like the sound of it, but what does it mean, exactly?” Here’s the definition I shared: At the most basic level, design strategy is the balance between design needs and business strategy. It is the process of taking a…

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A New Graphic Design Blog is Added to the World

Wendy Wood Design Launches New Blog and Website

I love new beginnings. They’re full of opportunity and promise. A new day. A new book. A new website. Today is a huge new beginning for me — my first blog post is now live and well on the internet for all to see. Exciting. (and a tad scary, if I am completely honest with…

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