Creative Brief

Affectionate dogs and the power of tone

Caution: Dog can’t hold its licker. This sign has been mounted outside my home for years and just recently, I realized how perfect it is. “Dogs can’t hold their licker” pretty much says everything about my home, life, and family in one short statement. Visitors to my home will know immediately that they will be…

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The Biggest Mistake I Almost Made…

Finishing Touches on the Creative Brief Toolkit

As I was putting the finishing touches on my Creative Brief Toolkit, I had that sinking feeling that I was omitting an important item. And yet, at 26 pages, it was already feeling complete. So I dug through my original notes and there it was: Key Contacts — the missing piece. I understand that this may…

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