Lucile-Packard-Annual-Report-Design-Wendy-Wood-2

A Healthy Partnership...

The creative team at Lucile Packard Foundation for Children's Health needed a trusted designer to help with their important work supporting care, comfort and cures for children and expectant mothers. As the sole fundraising entity for Lucile Packard Children's Hospital and the child health programs at Stanford University School of Medicine, the graphic design team has more projects than they can handle and consistently need high-quality design assistance.

The Challenge

Benefits

The design team needed a detail-oriented, design professional to support the growing needs in their department — specifically a high-profile annual report for Stanford Medicine's Sean N. Parker Center for Allergy & Asthma Research. The center is the first of its kind and considered a global leader in allergy research — the design had to reflect the high standards and innovative approaches of the Center and its leadership.
  • Agency-level design services
  • Art-direction and expertise
  • Superior, personalized service
  • Brand manager

Infographic Designs through the Years

Every year, the Allergy and Asthma annual report features an infographic highlighting some key milestones. Scroll down and click on the larger images of each report below to see the details of each year's design — including these infographics.

How We Helped

  • Concept Ideation
  • Project Management
  • Design & Implementation
  • Creative Thinking
  • Visual Storytelling
  • Review and Markup of Color Printer Proofs and Photography

I have been working with Wendy for more than 10 years and could not be happier with her beautiful work. She consistently produces high caliber and thoughtful designs, always on time and on budget. I consider her an invaluable partner to our internal design team as she is always willing to assist us, no matter how quick the turnaround time or how complex the project. She provides solid creative direction and delights us with her selection of gorgeous and on-brand photography options.

She is a true professional, a thorough communicator, super-organized, and always a great pleasure to work with. Thank you Wendy!

Charlotte Jones, Senior Creative Lead,
Lucile Packard Foundation for Children's Health

The Results: Thoughtful Designs, On Time and On Budget

Lucile Packard Foundation for Children's Health knows they have a trusted and reliable partner that can support their design initiatives at every turn. They have the peace of mind that their project is in good hands so they can focus on their work.
In 2019, we were honored to partner with the design team at Lucile Packard. The goals were to completely hand over the design and production, so the team could focus on other design and marketing needs; refresh and update photography, illustrations and icons with beautiful and thoughtful choices that match the brand's color, style and feeling; and elevate and evolve the annual report to tell the stories of the Center and its leadership team. >> View the entire 54-page report by clicking the image above.
In 2020 we were thrilled to be asked to design and produce the Annual Allergy & Asthma Update again. Click on the photo above to view the details of the entire report as a PDF.
In 2021, the goal was to change the format and template of the Allergy and Asthma report. This year, we went down in page count from 54 pages to 32 and the content was written in a "magazine" format where we focused on the stories of the center and less about the specific research details. While we kept some of the of design elements from previous years, photo treatment, grids and layouts were updated. Click on the image above to view the entire report.
Much of the beautiful work we design and produce for the Foundation is for private donors and cannot be shared. Projects include slide decks, proposals, reports, invitations, postcards and more.

Case Study: Shutterfly

Case Study: SCEF

Case Study: Carbon

Need concepts that capture the flavor of your business? Let’s Talk!

Schedule a free, no-obligation 30 minute consultation and needs assessment. Spend some time with a creative thinker and get direction on your next project.

SCHEDULE A CONNECTION CALL