Creative Process

When in doubt, gratitude…

Grateful Text designed by Wendy Wood using Adobe Draw on the iPadPro

Dinner time! For at least a year now, when my family sits down at the dinner table, we each share something we’re grateful for (from that particular day). This began because it seems like there’s so much negativity in the world—and I wanted to start our meal with something positive. Something that’s brought us joy.…

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The Pros and Cons of Cheap Logo Services told by a Marketing Master

Experience with 99 designs? This question was recently posed via email to a group of talented and experienced professional women. Before I could weigh in, Deb Doyle of Stage 2 Marketing replied. She nailed it, and I want to share her wisdom here. Original Question: As I head into a much needed website re-do, I need…

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Life by Design: Business and Motherhood—My Biz Mama Interview

Wendy coaching her son's baseball team

A few months ago, my interview was featured by Biz Mama. I am sharing it below for several reasons: I was thrilled to be able to share my story with other mom/business owners I believe my business is thriving because I am a mother. The flexibility to say “yes” to both exciting work and volunteering with my…

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Why Now? The New Solace Brand Identity Interview

Solace Updates their Logo and Brand

Solace is an established and rapidly growing data movement company in Silicon Valley. Recently, they announced their new name and logo — evolving not only their brand, but also their products. I had the pleasure of discussing the new brand with Greg Barr, the Director of Marketing Strategy at Solace. Here’s what he shared:  …

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Designing AND Drawing: Can Your Designer Do Both?

Have you ever met a person who is an amazing cook? Someone who could turn an ordinary meal into a succulent dining experience in her own home? As you’re finishing the first course, you are already salivating over what kind of delectable dessert she has come up with to finish off the meal. Then she…

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Behind the Scenes :: the Icon Design & Development Process

When we redesigned the website earlier this year, one of the main goals was to show how Wendy Wood Design was a bit different that everybody else — both with the visuals and our messaging. Since a significant portion of our initial design development is drawing and sketching, showing this part of our skill set made sense. Knowing all of this, the…

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