Marketing Success
Can I just Shoot it on My iPhone?
I was recently wrapping up a meeting with the Vice President of Marketing for a startup here in Silicon Valley. As we were ending our meeting, my client commented, “I really need a headshot, can you take on really quickly on my iPhone?” I paused, and answered: “No.” My client pushed back, “I…
Read MoreWhen in doubt, gratitude…
Dinner time! For at least a year now, when my family sits down at the dinner table, we each share something we’re grateful for (from that particular day). This began because it seems like there’s so much negativity in the world—and I wanted to start our meal with something positive. Something that’s brought us joy.…
Read MoreWhy Now? The New Solace Brand Identity Interview
Solace is an established and rapidly growing data movement company in Silicon Valley. Recently, they announced their new name and logo — evolving not only their brand, but also their products. I had the pleasure of discussing the new brand with Greg Barr, the Director of Marketing Strategy at Solace. Here’s what he shared: …
Read MoreWine & Design — The Perfect Pairing
I don’t know about you, but when overwhelmed by choices, I purchase a wine by its label. So when the owner and winemaker of Flying Suitcase Wines handed me his business card, I knew which wine I would be purchasing next. Why? Because the design of his business card is stunning. And, in my experience, people…
Read More5 Take-aways from Kohl’s Marketing Success
If you are not one of the 135 million people who have seen this video, give yourself a little gift and watch (or re-watch) it now. It is 4 minutes of pure happiness and offers up a huge dose of free marketing success for Khol’s by one overjoyed shopper. “Oh, I’m such a happy Chewbacca!” she cries out through…
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